Restaurant success, by the numbers : a money-guy's guide to opening the next new hot spot
Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right' Wrong! A man of many hats: money-guy, restaurant owner, and restaurant consultant-Roger Fields shows how a restaurant can survive its first year, based on far more than luck, and keep diners coming back for many years to come. Featuring real-life restaurant start-up stories (including some of the author's own), this comprehensive how-to walks readers through the logistics of opening a restaurant: creating the concept, choosing a location, designing the menu, establishing ambiance, hiring staff, and, most important, turning a profit. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success. From the Trade Paperback edition
1 online resource (280 pages)
9780307779182, 9781299153721, 0307779181, 1299153720
759859172
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