Restaurant Success by the Numbers: A Money-Guy's Guide to Opening the Next Hot Spot

Couverture
Potter/TenSpeed/Harmony, 2 févr. 2011 - 256 pages
Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats: money-guy, restaurant owner, and restaurant consultant-Roger Fields shows how a restaurant can survive its first year, based on far more than luck, and keep diners coming back for many years to come. Featuring real-life restaurant start-up stories (including some of the author's own), this comprehensive how-to walks readers through the logistics of opening a restaurant: creating the concept, choosing a location, designing the menu, establishing ambiance, hiring staff, and, most important, turning a profit. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success.


From the Trade Paperback edition.
 

Pages sélectionnées

Table des matières

CHAPTER
4
CHAPTER
12
CHAPTER 9
128
CHAPTER 11
157
GETTING DOWN TO BUSINESS
172
CHAPTER 13
188
CHAPTER 14
203
CHAPTER 15
221
Index
240
Droits d'auteur

Autres éditions - Tout afficher

Expressions et termes fréquents

À propos de l'auteur (2011)

After ten years as a certified public accountant, Roger Fields stopped counting beans and started cooking them. He owned two successful restaurants in New York City before moving to the San Francisco Bay Area. Also a restaurant consultant, Roger is in the process of opening his third restaurant.


From the Trade Paperback edition.

Informations bibliographiques